As the Internet has become more crowded, cluttered with junk websites selling junk products, user reviews have become the most effective way for website visitors to gain trust about a company and it’s products. Here’s an interesting chart from eMarketer.com showing just how important user reviews have become. As you can see, the vast majority of online buys rely on reviews before making a purchase.
In the spirit of building trust with our website visitors considering purchasing our SensiGuard folder encryption software, we’re introducing a new user review tool called UserTrust. Developed by the folks at Comodo (a leading provider of digital certificates and other trust-building products), UserTrust enables our customers to post detailed reviews of SensiGuard, which can be read by visitors to the site. Companies like us that want to display the UserTrust seal must be approved as an authentic vendor by Comodo, since it’s in their interest as the provider of the service to make sure that a website is “trust-worthy”. So, the very presence of the UserTrust seal itself speaks volumes about our site.
Look for the seal in the bottom-right corner of every page on the SensiGuard website. Read what others have to say – or better yet, add your own review. Give it a try!
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